Job Detail in India

Analyst - Marketing (On site) - American Express

Date Posted: May 15, 2024
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Job Detail

  • Location:
    Gurugram, Haryana, India
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
    No
  • Career Level:
    No
  • Positions:
    No
  • Experience:
    3 Year
  • Gender:
    No Preference
  • Degree:
    Masters
  • Apply Before:
    Jun 15, 2024

Job Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

 

This position will play a critical role in designing and executing the premium Cards acquisition strategy for Consumer business for India market. The position will deliver on several initiatives which are imperative for the market’s overall performance. Areas of responsibility include driving premiumization of the base, devising innovative acquisition channels and marketing campaigns, activation metrics and billings growth through up-sell / cross-sell.

 

Key Deliverables include:

 

    • Drive results and deliver against market upgrades targets and billings growth through the effective development and implementation of the customer marketing strategy.

 

    • Implement, own and drive performance through third party acquisition channels.

 

    • Implement end-to-end initiatives that deliver high conversion rates on top of funnel leads

 

    • Deliver on the top of funnel of acquisition strategy through design of product specific interventions and strategies and subsequent design and implementation of multi-channel campaigns and customer communication to drive acquisition objectives.

 

    • Implementing marketing initiatives across channels to generate leads and lead a team that drives closures of leads

 

    • Work closely with key internal and external stakeholders (viz. Brand and Communication, Risk, New Accounts, Legal, Compliance, Finance, Servicing & Account Development teams) to deliver on the goals.

 

 

Minimum Qualifications

 

    • MBA with at least 2-3 years of experience in acquisition marketing / portfolio marketing / campaign management.

 

    • Demonstrated success in marketing and marketing strategy roles.

 

    • Superior analytical skills required; demonstrated ability to synthesize complex data into winning strategies and executable plans. Comfort with ambiguity and blue sky thinking.

 

    • Proven ability to influence and negotiate with external and Internal partners

 

    • Strong communication and presentation skills

 

    • Experience managing multiple partner relationships; accomplished relationship/partner management skills especially key relationships

 

  • Knowledge of the Banking/Insurance industry (market trends, economics, regulatory environment

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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Company Overview

, India

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and... Read More

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