Job Detail in India

Job Overview:
Marketing executives involved in developing marketing campaigns to promote a service, event or campaign. While the work of a marketing executive the role broadly includes planning, organizing events, sponsorship, advertising, public relations and research. The focus can be on selling a product, a service or raising awareness of an issue that affects the public.

Job Responsibilities:

• Preparing and delivering marketing plans within key objectives.
• Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube, and many more.
• Working with in-house designers to produce materials with visual impact and within brand guidelines.
• Involving key stakeholders in the product at each stage of the campaign and reporting results once completed.
• Sourcing advertising opportunities and placing advertisements in the press, radio, or TV as appropriate to the product or service.
• Liaising with media, printers, and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters, and newsletters, including e- newsletters and DVDs.
• Generating reports for digital marketing campaigns using data-based analytics tools and also presenting this data in an easy-to-understand format.
• Liaising with event coordinators to maximize visibility at conferences, receptions, and exhibitions, including compiling product and literature lists to display or demonstrate.
• Attending key conferences to manage booths, do customer interviews, and lead focus groups.
• Monitoring competitor activity and generating leads for products and services.
• Develop and implement a marketing strategy (often as part of a wider sales and marketing program).
• Evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and campaigns are effective.
• Track marketing performance and return on investment, and prepare weekly or monthly reports for management.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities.
• Oversee and manage the marketing budget.

Qualification & Experience:

• A minimum of 5+ years of experience with higher qualifications, possessing an MBA in marketing from a reputed institution, is an added value.
• Experience in marketing (across all relevant channels of communication).
• Excellent interpersonal skills and a natural ability to build relationships.
• Clear communication skills, both oral and written.
• The ability to work as part of a team while also working on your own initiative to prioritize and meet deadlines.
• Excellent organizational and ICT skills. A thorough knowledge of Microsoft Office, Outlook, Excel, PowerPoint, and Word Understanding and experience in database records management and being equipped to complete regular mail merges
• Excellent attention to detail and accuracy.
• A willingness to understand the complex nature of the university.
Ability to work with complete confidentiality, loyalty, discretion, and sensitivity, given the post
• s access to personal data and information.

Contact Us

Dev Bhoomi Campus, Chakrata Road,
Navgaon, Manduwala, Dehradun- 248007, Uttarakhand, INDIA

Email - hr@dbuu.ac.in
Mobile No. - 9258126948