Job Detail in India

MarTech – Senior Associate - Marketo

Customer Consulting - Customer Marketing

Job Summary:

A career in our Customer Marketing practice, within Customer Consulting services, will provide you with the opportunity to help our clients design customer strategies that address the customers’ underlying needs and desired outcomes. We help build bridges between digital and analog mediums, delivering personal and contextual experiences powered by technology and analytics, and driving the total experience by engaging the customer, product, partner, and employee experiences. Our team helps clients take advantage of the most important digital trends and tools to integrate sales, service, and operations in a way that leads to measurable business results. As part of our team, you’ll help clients develop marketing strategies and operating models, portfolio and brand management, and improve their channel strategies.

Job Description:

To really stand out and make us fit for the future in a constantly changing world, each one of us at PwC needs to be a purpose-led and value-driven leader at every level. To help us achieve this we have the PwC Professional, our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Use feedback and reflection to develop self-awareness, personal strengths and address development areas.

• Delegate to others to provide stretch opportunities, coaching them to deliver results.

• Demonstrate critical thinking and the ability to bring order to unstructured problems.

• Use a broad range of tools and techniques to extract insights from current industry or sector trends.

• Review your work and that of others for quality, accuracy and relevance.

• Know how and when to use tools available for a given situation and can explain the reasons for this choice.

• Seek and embrace opportunities which give exposure to different situations, environments and p erspectives.

• Use straightforward communication, in a structured way, when influencing and connecting with others.

• Able to read situations and modify behavior to build quality relationships.

• Uphold the firm's code of ethics and business conduct.

Basic Qualifications:

Bachelor’s degree

Minimum Years of Experience:

5+

Designation -

Experience Associate (2- 5 years )/ Senior (5- 8 years )

Preferred Qualifications:

Certification(s) Preferred:

Adobe Marketo Engage - Expert Business Practitioner

Adobe Marketo Engage - Master Architect

Demonstrates thorough abilities and/or a proven record of success of the following:

• Understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc. )

• Consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.)

• Thinking strategically about business, marketing and technical challenges.

• Knowledge of MarTech / AdTech solutions ( i.e. data management platform/customer data platforms);

• Performing technical analysis of existing or potential digital marketing systems and data integration requirements based on business inputs .

• Knowledge of c reating and managing digital audiences in data management platforms/customer data platforms.

• Must have marketing automation tools implementations ( initial set-up and configuration) experience - Marketo or similar

• Usage of marketing automation tools like Marketo or similar for campaigns set up and execution - emails, events, landing pages, nurture campaigns and related reporting.

• Create and Optimize rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams.

• Configuring Marketo operational programs ( e.g. Advanced program setup, lead scoring, customer lifecycle, data management)

• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms using Native or Custom Rest APIs into the marketing automation software as required .

• Assist in the integration of additional platforms using Marketo REST API, Form 2.0, Webhooks, Velocity script

• Establish and maintain scalable processes that ensure best practices in campaigns and lead management.

• Update and optimize existing architecture within Marketo for improved lead processing, scoring, hygiene and performance.

• Building the programs (Cleansing, Scoring, Routing) to push the effective leads to CRM.

• Good at Verbal and Non-verbal communication and presentation skills.

• Learn new skills and technologies to remain relevant in the workplace and carry a Growth Mindset.

• Individual must be a critical thinker and a problem solver.

Technical Skills :

• 3 + years of experience in Marketo Implementations (Initial set-up and configuration).

• Experiences as a System or Marketo Administrator or Owner

• Proven experience implementing new Marketo platforms

• Working knowledge of Marketo – Administration, Custom and Native API’s integration, Operational Programs Configuration, Lead Lifecycle, Scoring, Nurture, RCE Reporting.

• Experience with Marketo and CRM systems Integration (Preferably SFDC and Microsoft Dynamics).

• Experience with Marketo and third-party platform Integration, Native or Custom APIs.

• Experience building emails, workflows, and other integral marketing automation functions.

• Experience in Jira for backlog refinement, sprint planning and program management

• Experience with agile sprint methodology and ceremonies.

• Expert knowledge of database management concepts and best practices .

• Awareness of latest technologies and trends

• Knowledge of Marketo and industry best practices

• Ability to think strategically and perform technical problem-solving

• Strong communication skills (written and oral), Including client communication.

• Good Hands-on experience in Word, Excel, PowerPoint, and Visio.

• K nowledge of HTML, CSS, and JavaScript .